End the sexist “younger, hotter” advertising campaign

End the sexist “younger, hotter” advertising campaign

The Issue

Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.

It's time for Virgin America to find a way to sell plane tickets that doesn't exploit and disparage 50% of their target market. Sign the petition to tell Virgin America to end this promotion today.

avatar of the starter
Ms. MagazinePetition Starter
This petition had 1,114 supporters

The Issue

Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.

It's time for Virgin America to find a way to sell plane tickets that doesn't exploit and disparage 50% of their target market. Sign the petition to tell Virgin America to end this promotion today.

avatar of the starter
Ms. MagazinePetition Starter

The Decision Makers

Virgin America
Virgin America
Patricia Condon
Patricia Condon
Media Relations, Virgin America Airlines
Virgin America Guest Care
Virgin America Guest Care

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