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Petition starten

In drei Schritten eine Online-Petition erstellen


Eine Petition auf Change.org zu starten ist einfach, kostenlos und dauert nur wenige Minuten.

Die erfolgreichsten Petitionen sind von Menschen, die sich drei Schlüsselfragen stellen: Was möchte ich verändern? Wer kann diesen Wandel herbeiführen? Und Warum ist das wichtig?


Schritt 1: Stellen Sie sich drei Fragen



Schritt 1: Stellen Sie sich drei Kernfragen

  • Setzen Sie sich ein Ziel: Was möchte ich verändern?
  • Wählen Sie einen Empfänger Wer kann diese Veränderung herbeiführen?
  • Erzählen Sie Ihre Geschichte: Warum sollte das auch andere interessieren?

    • Setzen Sie sich ein Ziel: Was möchte ich verändern?

      Beginnen Sie damit, ein Ziel zu definieren, welches erreichbar und konkret ist. Es wird für einen Petitionsempfänger unmöglich sein, den Welthunger zu beenden, aber er kann konkrete Schritte zur Erreichung dieses Ziels voranbringen, indem er z.B. die Förderung für ein bestimmtes Projekt in einer bestimmten Region ausweitet. Versuchen Sie ein greifbares Ergebnis oder konkrete Erfolgsparameter zu definieren. Wenn Sie kurz und bündig erklären können, was sie erreichen wollen, haben Sie ein starkes Petitionsziel.



      Photo credit Aaron Hansen

        BEISPIEL: Ein globales Problem mit einer lokalen Lösungen angehen

        “Shark Finning”, eine brutale Methode des Haifischfangs, wird weltweit angewandt. Den Haien werden dabei die Flossen abgetrennt. Anschließend wirft man die Tiere zurück ins Meer, wo sie tötlich verenden. Aaron Hansen aus Kapstadt (Südafrika) bemerkte, dass ein Restaurant in seiner Heimatstadt Haifischflossen-Suppe serviert. Er startete eine Petition, die das Restaurant “Mr. Chan” dazu aufforderte, Haifisch von der Karte zu streichen. Nachdem fast 2.000 Menschen die Petition unterzeichneten, stoppte das Restaurant das Angebot von Haifischflossen-Suppe.



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      Wählen Sie einen Empfänger: Wer kann diese Veränderung herbeiführen?

      Richten Sie Ihre Petition an diejenigen Entscheidungsträger, die in der Lage sind, Einfluss zu nehmen und das Problem zu lösen. Wenn Sie für mehr Parkplätze im Stadtzentrum kämpfen, richten Sie Ihre Petition eher an den Bürgermeister oder Gemeinderat, als an die Bundeskanzlerin oder den Bundespräsidenten. Noch besser: Sie finden heraus, wer in Ihrer Stadt für Straßenverkehrsfragen zuständig ist. Es ist durchaus hilfreich auch die Email-Adressen anderer Akteure hinzuzufügen, die Einfluss auf Ihr Petitionsziel haben könnten; z.B. Pressesprecher oder Mitarbeiter von PR-Agenturen. Hier einige Tipps, wie Sie den richtigen Entscheidungsträger auswählen:

        Wählen Sie einen Entscheidungsträger der Einfluss hat in Hinblick auf Ihr Thema. Das könnte ein Politiker, ein Unternehmen oder eine Einzelperson sein.

        Forderung: Wer kann in Hinblick auf mein Thema am meisten Einfluss üben? Ein lokales Unternehmen oder der Bürgermeister, können oft mehr tun, als die Bundeskanzlerin oder der Bundespräsident. Überlegen Sie, ob vll. ein bestimmter Politiker Vorkämpfer für Ihr Thema werden könnte.

        Verwenden Sie verschiedene Druckmittel. Ergänzen Sie andere Petitionsempfänger, die empfänglich für öffentlichen Druck sind (Unternehmenssprecher, PR-Mitarbeiter, etc.).




    Photo credit Jeff Sandquist
      BEISPIEL: Den richtigen Empfänger für die Petition auswählen

      Gesundes Schulessen durchzusetzen ist sicher eine komplexe Aufgabe. Dennoch konnte die folgende Petition spürbaren Wandel herbeiführen: Sie bat den Schulrat von Los Angeles mit Starkoch Jamie Oliver zusammen zu arbeiten, um gesunde, innovative Menüs für die Schüler zu konzipieren. Starterin der Kampagne, Jessica Belsky, fand die Email-Adressen der zuständigen Ratsmitglieder und fügte Sie als Petitionsempfänger hinzu.

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    Erzählen Sie Ihre Geschichte: Warum sollte das auch andere interessieren?

    Wie können Sie anderenm von Ihrem Anliegen erzählen und wie können Sie andere überzeugen, Ihre Petition zu unterzeichnen? Beschreiben Sie das Problem und die Lösung, die Sie anstreben. Warum ist es wichtig, jetzt aktiv zu werden? Wenn Sie über Forschungsarbeiten oder Artikel verfügen, die Ihre Position stützen, fügen Sie diese auf jeden Fall Ihrer Kampagne hinzu.


    Photo credit: Jerome Hunt
      BEISPIEL: Ihr Thema mit einer Geschichte verbinden

      Jerome Hunt wollte, dass sein Baseball Team, die Philadelphia Phillies, ein Video zur “It Get’s Better”-Kampagne beisteuert, um die schwul-lesbische Community zu unterstützen. Anstelle komplexe Hintergrundinformationen im Petitionstext zu verarbeiten, konzentrierte er sich auf seine persönliche Geschichte. Als Teenager war er öfter für seine Homosexualität gehänselt worden und die Videos rund um die “It Get’s Better”-Kampagne inspirierten ihn. Gleichzeitig ist er ein großer Fan der Phillies und fährt regelmäßig mehrere Stunden, um die Spiele des Vereins live zu sehen.

    Jetzt haben Sie alles Wissen, um eine eigene Kampagne zu starten!

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    Schritt 2: Fügen Sie Ihrer Petition Details hinzu

  • Categorize your petition
  • Edit your title
  • Upload a photo or video
  • Add your decision maker's contact information
  • Write a letter to your decision maker

    • Categorize your petition

      Once you’ve created your basic petition, you can edit more details. To edit your petition, click on the yellow bar at the top of your petition page, or click “Edit Petition” in the top right corner of your page.



      By selecting the cause area that your petition is most closely linked to, it will appear on that Cause page, making it easier for people interested in this issue to find your petition.

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      Edit your title

      Your title is the first thing people see when they look at your petition. It should be short, informative and provocative so people will want to learn more. The title of your petition is automatically created by adding the name of your Target with the Goal of your petition. Use this formula to create a great title:


        Decision Maker + Goal = Your Petition Title

        The best titles are created by adding the name of your Decision Maker to the Goal of your petition. Be concise!

        Examples:
        Tell Delta: Union Busting Won't Fly
        Dolce & Gabbana: Stop the Killer Jeans
        Dallas Morning News: Same Sex-Marriage Announcements Belong in the Weddings Section



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      Upload a picture or video

      "Show, don't tell." The old cliché is right: a picture is worth a thousand words and sometimes that exactly what you need to catch your readers’ attention and describe the problem at hand.

      Video can also be extremely powerful, whether it’s an eyewitness account, a personal testimonial, or a clips of a news story. Just keep in mind that the best videos are usually short (1-2 minutes tops), have good audio quality, and in some way shows the problem, not just talks about it.

      You can add a photo or video to your petition on the "Edit" page of your petition.



      Photo credit Andrew Miller
        EXAMPLE: Great Photo

        Animal advocacy group Hand4Paws could have picked a variety of images for their petition against proposed euthanization for stray animal legislation in New Jersey, but they picked this appealing photo that is both eye-catching and emotional. Adding a photo your petition increases the chances that people will click, read and sign. 


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        Add your decision maker's contact information

        Every time someone signs your petition, an email is sent to the decision maker. Here are some ways to find your decision maker's contact information:

        • Determine his or her full name.
        • Try Googling variations of their full name (ex: Daniel Smith, Danny Smith, Dan Smith) with the word “email” or the “@” symbol.

        • Find the email format used by a government office or company.
        • Plugging their name into that format and type it into Google (i.e. Daniel.Smith@council.gov.au or dsmith@corporation.com)

        • Try searching social media accounts and press releases.
        • For a corporation, look in the “Press” and “Investor Relations” sections of their site to find contact emails. Or check a press release: important contacts are often listed there.

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        Write a letter to your decision maker

      • Each time someone signs your petition, this is the letter that will be sent to convince your target to take action. Short, well-researched, polite letters can inspire action, while long messages or threats will get your petition ignored, if not blocked. Think of it this way: Your letter is the start of a conversation, or a negotiation, with your target. It should be thoughtful and to the point, while also clearly stating your requests. Here are some things to keep in mind when drafting your letter:

      Keep your letter short.
      Recipients are busy and are more likely to read a short letter.

      Be respectful and informative.
      Recipients and signers are more likely to respond positively to your petition if it is well researched and avoids an overly aggressive tone.

      Check your spelling and grammar.
      Even the smallest errors can lower the credibility of your petition letter. There’s a spell check built into our tool for this purpose. Avoid using ALL CAPS.

      For some great petition letter examples, go to the bottom of this page.


      Step 3: Stay connected by checking back often

    • Use an email address you check regularly
    • Post updates to your petition page
    • Stay tuned for additional tips and guides from Change.org

    • Use an email address you check regularly

      Creating an online petition isn't like signing up for a catalog or a mailing list. The decision maker may write you back directly, and you need to be able to read and respond quickly. When you're signing up for a Change.org account, make sure you use an email address you check regularly. If you've already created a Change.org account, you can double-check your email address by logging in, clicking "Settings" on the top right of the Change.org homepage, and selecting "Manage Email Preferences."

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      Post updates to your petition page

      Setting up a Google News alert is free, quick and makes sure you'll hear about major news happening in your issue or cause. You can set up an alert to email you when the recipient of your petition is mentioned in the news or when the issue (example: "Binghamton School closing") gets covered. On your petition page, click the "Petition Updates" page to let your supporters know what's new. This will keep them informed and help create a record of milestones for your petition.

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      Stay tuned for tips from Change.org
      Our team of organizers from around the world have put together some easy tips and guides for you that other petition creators have found helpful. A few days after you launch your petition, you'll receive a brief email from us suggesting potential next steps. You'll be able to unsubscribe from these if they're not helpful.

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Petition Letter Examples


Your petition letter is where you convince your petition target to take action. Short, well-researched letters can inspire action, while long, rambling threats will get your petition ignored, if not blocked. Check out these great letter examples, and then go write your own!



    Tell Bank of America: Don't foreclose on Vera Johnson's business
    Subject: Stop the foreclosure on Vera Johnson

    I just signed a petition calling on Bank of America to immediately stop the foreclosure on Vera Johnson's Seattle home and business, and to work with Johnson to modify her mortgage payments.

    For 17 months, your bank has repeatedly asked Ms. Johnson to submit the same documentation and paperwork, claiming you did not receive it. This behavior was independently verified by a Seattle Post reporter, here: http://seattletimes.nwsource.com/html/nicolebrodeur/2015615416_nicole15m.html

    Ms. Johnson is a single mother of two and an outstanding member of the community. Her small business, Perennial Nursery, routinely hosts educational tours and classes and works closely with local nonprofits and schools in the area. I know that your bank wants to support businesses like Ms. Johnson's, and I'm calling on you to do the right thing.

    We're all frustrated by this housing crisis. It's going to take all us, working together, to find a way out of this mess. Let's start by giving homeowners like Johnson a fair deal.


Here's what you can learn from this great letter:

Be direct.
This letter starts by making the details clear: who is the target, who needs help and what exactly needs to happen.

Do your homework.
By referencing the newspaper article and their research, this letter shows evidence and support from reputable sources.

Make a connection.
By connecting Ms. Johnson’s work with Bank of America’s goal to support small businesses, it puts the onus on them to do the right thing.

End on a good note.
Using a positive tone can cut the defensiveness and make the target more willing to take action.

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    Belmont University: Employees Shouldn’t Be Forced to Resign for Being Gay
    Subject: Belmont University should not be an epicenter of intolerance

    Dear President Fisher, Mr. Pillon, Vice President Lake, and Dean Johnston,

    I am deeply dismayed at the events going on at Belmont University over the past month, and the message of intolerance your University continues to send. First came word that the university was denying a request from a group of gay students to form an organization on campus. Dean Johnston, you even went so far as to suggest that gay Christians could be disruptive.

    Now comes word that a successful soccer coach, Lisa Howe, has been removed from her position because she chose to have a child with her same-sex partner. While statements from you, Mr. Pillon, suggest that Howe resigned, students on the women's soccer team are saying that Howe was put in the position of choosing to resign, or be fired, solely because she wanted to start a family.

    Both of these actions are offensive, intolerant, and completely contrary to the Christian values of loving your neighbor, showing respect for all, and welcoming all to the table. Being a religiously-affiliated school does not mean having to be a place where intolerance toward gays and lesbians thrives.

    The reputation of Belmont University has decreased in my eyes, and I'm saddened that while students at your school seem willing to love everyone and work with everyone without judgment, university officials are all too eager to create a climate of intolerance and discrimination.

    I urge you to allow gay students to meet on campus, and to enact a non-discrimination policy that protects gay employees from being fired because of their sexual orientation. These aren't radical requests. They come from the heart of someone who does not want to see "Christian" values become synonymous with bigotry.

    Thank you for your time.


Here's what you can learn from this great letter:

Tell them how you feel.
The letter sets the tone by listing the University’s actions and making it clear the community is paying attention and is not pleased.

Get specific.
While there are many examples, the letter focuses on one story that really embodies the need for change.

Share your values.
This letter references the shared values that members of the community have and want for everyone, not just a few.

Sum it up.
In a letter with many examples, this letter ends by summarizing key points that support a clear call to action.


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Go To The Next Tip: Promote Your Petition