24 Hours for Darfur

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Mission

MISSION

24 Hours for Darfur is a grassroots video advocacy campaign dedicated to ending the genocide in Darfur.

STRATEGY

Using digital video and online media we aim to strengthen Darfur advocacy by making it more direct, participatory and global.

From signature to video appeal

We are collecting personal video appeals demanding action now on Darfur. Using a webcam, camcorder, digital camera or cell phone, anyone can easily record an appeal and upload it to our website. People can also record appeals at film-in events, at our video kiosk (to be located near the UN headquarters) and with our roving video team filming on the streets of major Nor th American cities.

From petition to interactive dialogue

All appeals will be displayed on our site and sent directly to participants' political representatives. We urge politicians to respond to their constituents by posting videos articulating their Darfur policies. The campaign will go viral as people post, watch and discuss videos on blogs, video sharing sites such as YouTube and social networking sites such as MySpace and Facebook.

From local protest to global video vigil

In September 2007 we will screen 24 hours of rolling footage at a rally in front of the UN headquarters and at smaller events at halls of power throughout the world — all connected through a real-time online broadcast.

From textbook to online video library

To help participants make informed appeals, we are building a comprehensive video library of educational materials related to Darfur. Through mini-lectures, debates and multimedia exhibits, our library will make the complex situation in Dar fur accessible to those looking for a concise introduction to the conflict as well as those seeking more in-depth analysis. We are working with academics, journalists, and genocide survivors to ensure that our materials are of the highest quality.